SKULLTURE SMS Marketing Privacy Policy
Last Updated: 26 February 2026
This SMS Marketing Privacy Policy describes how SKULLTURE (“we,” “us,” or “our”) collects, uses, and shares personal information from and about you when you consent to receive marketing text messages from us. This policy applies specifically to our SMS marketing program and should be read in conjunction with our main Privacy Policy.
1. Consent
By entering your phone number and subscribing to our SMS marketing program via our online pop-up or checkout, you are providing your explicit, written consent to receive recurring automated marketing and promotional text messages from SKULLTURE at the mobile number you provided. Your consent is not a condition of any purchase.
2. What Information We Collect
We collect the following personal information when you opt-in to our SMS program:
• Your mobile phone number
• Information related to your engagement with our messages (e.g., whether you open a link)
3. How We Use Your Information
We use the information we collect for the following marketing purposes:
• To send you promotional messages, including new product announcements, special offers, and discounts (such as the 15% discount for signing up).
• To provide you with exclusive early access to new product drops and collections.
• To send you cart reminder messages.
• To notify you about updates to our brand and community news.
Message frequency will vary. Standard message and data rates may apply.
4. Data Sharing and Third-Party Services
We do not sell your personal information to third parties. We share your mobile phone number with our third-party SMS messaging provider (such as Omnisend or Privy) and our e-commerce platform (Shopify) for the sole purpose of sending you the marketing messages described above.
5. Your Right to Opt-Out
You have the right to opt-out of our SMS marketing at any time. To stop receiving messages, you can:
• Reply STOP to any text message you receive from us.
Upon receiving your request, you will receive one final confirmation message to confirm that you have been unsubscribed. You will not receive any further messages from us unless you choose to opt-in again.
For assistance, you can reply HELP to any message or contact us at info@skullture.co.uk
6. Your Rights Under UK GDPR
As a UK resident, you have certain rights regarding your personal data under the UK General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). These rights include:
• The right to access your personal data.
• The right to correct any inaccurate personal data.
• The right to have your personal data erased.
• The right to restrict the processing of your personal data.
To exercise any of these rights, please contact us at info@skullture.co.uk
7. Data Security
We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure.
8. Changes to This Policy
We may update this SMS Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the “Last Updated” date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about this SMS Privacy Policy, please contact us at:
• Email: info@skullture.co.uk
• Website: skullture.co.uk/contact
Disclaimer: This is a template and is not legal advice. You should consult with a legal professional to ensure this policy is fully compliant with all applicable laws and regulations for your specific business and location.